The coherent image of the clinic makes it inspire trust and looks professional. To achieve it, you need to take care of everything: from the logo and website to the employees' uniforms. The same medical clothing for the team is a clear signal for patients and clients that every detail is taken care of in this facility, so they are in really good hands! What clothing should you choose for your clinic or medical facility? We suggest what to follow when buying.
A coherent image of the clinic - what makes it going on?
Visual identification is a basic tool for building the company's identity and shaping its awareness among recipients. The consistency of the image of a medical clinic or aesthetic medicine clinic is so important because:
- makes her recognizable,
- shapes her positive picture in the eyes of partners and clients,
- It has a positive effect on customer trust and loyalty.
In the medical industry and beauty, customer trust is extremely important. By choosing a specific clinic, they give their health and beauty to the people working there. This is why it is worth taking care of any detail that can affect this trust.
The visual identification consists of the following elements:
- logo that should be associated with the industry and be remembered,
- typography, i.e. the characteristic font used in all advertising materials of the clinic,
- The color, which inspires trust and brings to mind specific values - in medicine, the most commonly used colors are white, blue and green.
Visual identification includes a website, a logo, but also interior design of the clinic and employee uniforms, i.e. medical clothing. The inconsistency of any element is visible immediately - so it's worth spending some time to refine them.
What does a coherent visual identification of medical facilities give?
Consistent visual identification gives the clinic a number of benefits:
- Creating the image of the clinic - patients/customers associate the colors and logo with a specific company, which is why they usually use its services or at least enter the website and check what services it offers,
- Increasing prestige - places where all elements of visual identification are consistent as professional and trustworthy,
- Distinction on the market - all elements of visual identification help patients identify the facility and increase its recognition, thanks to which it is the first choice of many customers.
What medical clothing should you choose for your clinic?
Medical clothing It should fit your clinic visually - it's obvious. What else should stand out?
- Medical clothing must be comfortable - doctors, nurses or beauticians spend many hours in it. It must be breathable and breathable, it also cannot limit the freedom of movement. Medical and cosmetic procedures require precision and accuracy - such a factor as a outfit cannot hinder their performance.
- Staff clothes must be functional, so equipped with pockets and comfortably fastened
- The uniforms of clinic employees should have good quality - they are often washed and worn for many hours, so they should not lose their cuts or stretch. A tight, extended set does not look professionally in any way.
- They must be neat and aesthetic - this is the basis of a professional image of employees. Dresses should not be too short, pants or shirts for loose or stretching on the ground.
Should every clinic employee have the same uniform? Not necessarily! Medical clothing can be chosen with a different key - but it is worth having something to do with each other. It can be a cut or color. Men can, therefore, have a set consisting of a sweatshirt and pants in navy blue, and ladies - a dress in the same color. You can also focus on different colors, but similar styles. It is important that the staff do not have accidental clothes, but selected and for the character of the clinic sets.
Can medical clothing be fashionable?
Professional medical clothing does not have to be boring. What's more, it can be fashionable and even refer to current trends! The times when the only option was the white apron is a long time ago. Today, you can choose not only different uniforms, but also various colors. In the Medka store offer, you can buy, for example, shirts and Women's medical pants And male in a shade of fashionable fuchsia, olives, mint or purple. So you can match the color of uniforms not only to the guiding colors of the brand, but also to trends.
The choice is really large among the cuttings. When looking for costumes for your employees, you can choose between the beautiful medical dresses and sets with pants for ladies and sets with a sweatshirt and aprons for men. It is worth giving employees a choice - then they will not only look great, but also feel good in their uniform. Check Women's medical clothing or male medical clothing on medka.eu!
